Grand Seiko is a line of luxury watches manufactured by Seiko. The Grand Seiko brand was launched in 1960 as Japan was rising to be a center of precision manufacturing and vying for a place in the pantheon of first-world countries. The company had produced high-quality watches previously, including Lord Marvel, Crown and Chronos, but Grand Seiko would be a halo brand for the entire company. Seiko had two competitive divisions manufacturing watches at that time, Daini and Suwa, and selected the former for the initial Grand Seiko project. Eventually, both would contribute to the line.